About Us

Specializing in violence prevention and reduction strategies and capacity building

Trajectory Changing Solutions (TCS) is a consulting firm specializing in violence prevention and reduction strategies and capacity building. It is designed to create safer communities locally and globally. TCS works with cities and municipalities, foundations, law enforcement, and non-profits to support and elevate local entities best suited to implement proven approaches to reducing violence.

TCS was founded by Norman Livingston Kerr, MSW, an international expert in addressing violence and trauma who has promoted community wellness in various contexts for 30 years.

The TCS team is made up of seasoned professionals who are primed and ready to assist entities across the globe, in-person and virtually, that have been stagnant and are in need of a “refresh”. This energy sets our clients on a new and distinct trajectory.

Our Mission

TCS's mission is to walk alongside our clients and provide them with solutions that will help them create and improve their impact and outcomes. We do this through continuous commitment, clear communication, and active listening.

Providing solutions that will help create and improve impact and outcomes

Our Vision

TCS’s vision is to provide our clients with the best innovative solutions to impact real, measurable change.

Our Guiding Principles

Doing the Best Work of Our Lives

Committing to the End

Providing Clear Communication

Learning Because We Listen

At TCS, we embrace harmonious professionalism by navigating challenges with grace and integrity and fostering a
culture of understanding, trust, and shared success

Meet Our Team

Norman Livingston Kerr

CEO

Tracey G. Lee

Director of Administration

Ayoka Mota Samuels

Director of Administration

Reach Out To Us

Do you have questions about our training programs, want to explore partnership opportunities, or simply wish to share your feedback?

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Norman Livingston Kerr

FOUNDER

Norman Livingston Kerr recently served as the Assistant Deputy Mayor for Public Safety for the City of Chicago, where he led the City’s first-ever Office of Violence Reduction. The Mayor’s Public Safety team is charged with implementing a violence reduction strategy that convenes existing efforts, incorporates evidence-based strategies, and promotes collaboration at all levels to create a safer Chicago. He interfaced with elected officials, heads of city departments, and leadership in the nonprofit and corporate arenas on a daily basis at the local and national levels.

During the period from 2012 to 2019, Mr. Kerr was employed at UCAN. In this 153-year-old organization, he started a new department and built a team of over one hundred, serving as the vice president for Violence Intervention & Prevention Services. He led various efforts designed to address the violence crisis plaguing several Chicago neighborhoods.

Mr. Kerr, also worked for four years at a local university as an adjunct faculty, teaching a variety of social work classes that he feels strengthened his ability to more effectively convey information to a range of different audiences. In addition, he has trained law enforcement on procedural justice and improving community relations.

Prior to UCAN, he worked for fourteen years at Cure Violence (Cease Fire), a violence prevention program in which he was instrumental in crafting through his previous experience as an outreach worker supporting high-risk individuals, mentor, and as a grassroots community worker. He served as the Director of CeaseFire and later worked as a CeaseFire International Liaison focused on installing new and innovative approaches to reducing violence in the Caribbean (Jamaica and Trinidad) and also in Ontario, Canada. This work has been highlighted in numerous international news stories and in the documentary “The Interrupters.”

Mr. Kerr received his bachelor’s degree in Political Science from Illinois State University and his master’s degree in Clinical Social Work from the University of Chicago, with a special interest in addressing the impact of trauma on communities of color.

Mr. Kerr migrated with his parents and siblings as a boy from the island of Jamaica and has been dedicated to creating change in Chicago for thirty years.  As a strong proponent of self-care, he is unapologetic about making time to cook/bake, travel, play sports, socialize with friends, and sing in his reggae band.

Tracey G. Lee

Director of Administration

At TCS, Tracey G. Lee serves as our Director of Administration and a seasoned Community Violence Intervention (CVI) Consultant who drives transformative change for our clients. With a diverse skill set encompassing project management, training facilitation, and a former program director for Street Outreach and Victim Advocacy programs in the City of Chicago, Tracey is instrumental in reshaping the trajectories of the cities and organizations we serve.

Her dedication to excellence and passion for community empowerment are evident in every aspect of her work. From developing comprehensive violence reduction programs to coordinating training sessions and research initiatives, Tracey ensures that our efforts are impactful and efficiently managed.

With Tracey’s leadership, TCS is at the forefront of driving positive change in the field of Community Violence Intervention. Her commitment to our mission fuels our collective efforts to address the root causes of violence and create lasting solutions that make a tangible difference in the lives of individuals, families and cities.

Ayoka Mota Samuels

Director of Administration

At TCS, Tracey G. Lee serves as our Director of Administration and a seasoned Community Violence Intervention (CVI) Consultant who drives transformative change for our clients. With a diverse skill set encompassing project management, training facilitation, and a former program director for Street Outreach and Victim Advocacy programs in the City of Chicago, Tracey is instrumental in reshaping the trajectories of the cities and organizations we serve.

Her dedication to excellence and passion for community empowerment are evident in every aspect of her work. From developing comprehensive violence reduction programs to coordinating training sessions and research initiatives, Tracey ensures that our efforts are impactful and efficiently managed.

With Tracey’s leadership, TCS is at the forefront of driving positive change in the field of Community Violence Intervention. Her commitment to our mission fuels our collective efforts to address the root causes of violence and create lasting solutions that make a tangible difference in the lives of individuals, families and cities.